About Us

Yaya's is founded and operated by Amy Anderson in the small town of Hailey, Idaho. With almost 30 years of experience in the retail industry, and Amy's extreme love of fashion, Yaya's was born! Her passion is to make everyone feel welcome and confident in their own skin. Amy wants to help women discover and create an inspired life through experiences and community. And in doing so spread inner joy and peace.Yaya's is a fun and welcoming environment. Yaya's is affordable fashion. Yaya's is where you'll find your people!